Causal intelligence: knowing what to create.
Sip builds each business its own agent that knows what content to create to reach its unique customers.
No one knows your customers like Sip does.
Sip builds your business its own causal intelligence agent: it creates the content with controlled variation built in, learns from your customers' responses, and keeps optimizing toward the outcome you want.
- A
{ structure: before-and-after, rhythm: v1, text-on-screen: yes } - B
{ structure: before-and-after, rhythm: v1, text-on-screen: no } - C
{ structure: ambient-tour, rhythm: v1, text-on-screen: no } - D
{ structure: ambient-tour, rhythm: v2, text-on-screen: no }
Audience: Bay Area homeowners
- structurebefore-and-after+25% watch time
- rhythmv2+18% completion
- text-on-screenno+12% saves
One interior designer, 90 days: 90 to 123,601 followers, all organic.
One causal intelligence. Multiple ways to apply.
Sip is built to optimize every decision a business makes to win customers, starting with content.
Causal intelligence for what to create. Organic content that shows up in your next customer's feed.
A moody kitchen, alive.
A Hackney kitchen reborn.
A home shaped by light.
Avocado, in cinematic detail.
A dreamy castle bedroom.
Green zellige, tile by tile.
An Oak Street transformation.
A moody kitchen, alive.
A Hackney kitchen reborn.
A home shaped by light.
Avocado, in cinematic detail.
A dreamy castle bedroom.
Green zellige, tile by tile.
An Oak Street transformation.
A moody kitchen, alive.
A Hackney kitchen reborn.
A home shaped by light.
Avocado, in cinematic detail.
A dreamy castle bedroom.
Green zellige, tile by tile.
An Oak Street transformation.
Questions we get asked.
How is a causal intelligence agent different from other AI agents?
Other agents predict from correlation: what tended to work for everyone else, observed, never tested. So AI lets every business create content, but it can't know in advance what to create that will bring in your customers, because it has never seen your customers respond to anything. That knowledge doesn't exist until they see the content.
A causal intelligence agent creates it: it puts content in front of your customers with controlled variation built in, learns how each content decision moves their behavior, and creates the next piece from what it learned. What it ends up with is a model of your customers that belongs to your business alone.
Is Sip a video production company?
No. Sip builds your business its own causal intelligence agent. Films are the first thing it creates, because they're the fastest way to learn what your customers respond to, and the feed is where those customers are today. The same agent applies to where to spend and how to be found, as those come online.
Isn't this just A/B testing?
A/B testing compares two things you already made and tells you which won. Sip learns which choices your customers respond to, so it can decide what to create next, including combinations it has never posted. And it learns across every business in a vertical, so a new client starts with what the model already knows.
How much of my time does it take?
About 15 minutes a week. You approve on the portal; Sip creates, publishes and learns.
How fast can I see results?
Steady growth usually shows from the second month, as the agent learns what your customers respond to. One account we run went from 90 followers to 123,601 in 90 days, with no ad spend, and is past 212K today.